About Me

I'm a Creative Director and Executive Producer with a decade of experience shaping fashion campaigns, brand identities, and storytelling strategies. From directing high-impact content to developing global lookbooks and fabric launches, my work lives at the intersection of creativity and commerce. Most recently, I led creative efforts at Tom James Company, where my campaigns directly influenced over $230M in sales, proving that great storytelling doesn’t just inspire, it performs.

My path to fashion was anything but traditional. I’ve worn many hats, from salesman, to filmmaker, writer, strategist, and stylist, and I bring all of it to the table. Whether I’m on set directing talent, crafting a narrative arc for a luxury lookbook, or building a brand from the ground up, I’m driven by a desire to connect people to something meaningful. All the while, helping them to look and feel their best.